PARTNERSHIP SERVICES
Channel Revenue Strategy Development
01. Channel Sales Strategy
With channel revenue development experience in software, services and AI companies, the K1 team has experience across the UK & Europe, North America, Middle East, Asia, and APAC markets.
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We have a team of partnerships professionals that brings decades of hands-on experience in building, scaling, and optimising partner ecosystems for early-stage companies, scale-ups, and global enterprises.
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We begin every engagement with a comprehensive audit of your current commercial partnerships strategy or existing partner model. From this foundation, we deliver a clear partner revenue roadmap that will enable your organisation to accelerate growth, strengthen market presence, and unlock new revenue opportunities.
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02. Partnerships Program Build
A successful partnerships program starts with a solid foundation and structure. The K1 team will help you design and launch a channel sales strategy and partnerships program tiers that’s built for your organising to achieve sustainable growth. This includes defining your ideal partner profile, shaping your partnership value proposition, building a clear, compelling program structure that links to your channel sales strategy which will set you apart in the market.
Business partners need confidence that your organisation is prepared to engage with them professionally. That means having the right partner program tiers, partner structure, resources and assets which is expected from all partnerships models. We will work with you to build or refine your current partnerships program and internal enablement structure. ensuring you can efficiently recruit, onboard, and sell with your partners.
For early-stage companies, this phase is often the biggest hurdle. CEOs and revenue leaders typically lack the time and dedicated resources required to set up a strong partnership foundation. This is where K1 Channel Consulting steps in. At k1 we can provide the expertise, frameworks, and hands-on support needed to accelerate your program build and position you for long-term channel success.
Building Successful Partnership Programs - link
Finding High Value Business Partners
03. Partner Acquisition
Selecting the right business partners, those with the motivation, capability, and alignment to your companies goals and objectives that can influence to champion your products and services their customers are considered high value.
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It is essential to building a high-performing partnerships ecosystem, you to define and refine your ideal partner profile (IPP) and prioritise the business partners that will deliver the greatest commercial impact across your target regions and countries.
Through collaborative workshops and deep market insight, K1 will help you identify the partners who are most aligned with your value proposition, customer base, and revenue objectives.
K1 offers a range of partner recruitment solutions tailored to your growth stage, resource availability, and market focus. Our offerings include the latest AI-powered partner recruitment innovations, giving you a flexible, modern, and cost-effective way to attract and engage high-value partners.
The K1 partner acquisition services and fractional resources provide your internal team, especially your partner managers with the support needed to build and nurture a robust partnerships pipeline. With K1 driving structured recruitment and engagement, your leadership team can stay focused on broader strategic initiatives without sacrificing partner program momentum.
Partnership Execution & Scalable Revenue Growth
04. Partner Sales
Once your business partners are onboard, K1 Channel Consulting ensures they have everything they need to drive meaningful and measurable revenue growth. Our fractional partnership team and two-tier distribution network work alongside you selling with you and for you to accelerate partner-led sales across your priority markets.
We equip your partners with proven processes, enablement tools, and high-impact sales assets that build confidence, capability, and consistency. Our experts embed seamlessly into your team, ensuring your partnership sales strategy is executed with precision and aligned to your commercial goals.
With K1, partnerships become a powerful revenue engine. We guarantee a 3X return on your investment throughout the program, and we’re committed to helping you build profitable, scalable partnerships that drive long-term growth for your business.
Building Your Digital Partnerships Solution
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At K1, we partner with world-class PRM (Partner Relationship Management) technology providers to give you the right solution at every stage of your partnership journey. Whether you're just beginning to build your commercial partnerships or preparing to scale globally, we ensure you have the tools and systems to manage partners with confidence.
Early-Stage Partnership Programs
In the early stages of growth, managing partner deals, sharing opportunities, and maintaining clear reporting can quickly become overwhelming. Our lightweight, affordable PRM solutions streamline these essential workflows—helping you reduce administrative headaches and focus on building strong, revenue-generating relationships.
Enterprise-Ready PRM for Advanced Partnership Models
If your business requires a more sophisticated setup, K1 provides access to robust PRM platforms that digitise and centralise your entire partnerships program. These advanced solutions include:
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Automated partner communications
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Partner asset and content management
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Joint account planning
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Real-time performance dashboards
05. PRM Solutions
03. PARTNER MARKETING & ENABLEMENT
​Grow and scale your partnerships business by developing your internal resources or accessing our fractional partnerships resources which includes partnerships director, partner managers and partnerships marketing expertise.
K1 channel consulting can also provide partner marketing and partner enablement solutions which can support the growth of your channel business across international markets.
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Strong partner enablement is more than a checklist; it’s the foundation for lasting growth between you and your partners. It’s about giving your partners knowledge, resources, and support so they truly feel ready to win with your products.
Co-Marketing & Trusted Brand Development
06. Co-Partner Marketing
K1 has a range of co-partner solutions which includes new AI business signals and new business demand solutions that vendors can scale with partners to drive new business.
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We also have a managed service co-partner marketing solution which includes the creation of thought leadership content including posts, videos and articles which are sent across multiple social media platforms including LinkedIn, Facebook, Instagram, X, YouTube, and TikTok.
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As part of your co-partner marketing strategy there is an option to develop a podcast series with the goal of developing trusted thought leadership content. These podcasts are is then edited and gold nugget clips are then posted across the social media platforms so you can develop your brand as a trusted advisor which drives new business.
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