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K1 Partner Recruitment Use Cases
SaaS Low Code Scale-Up
SaaS Marketing Scale-Up
The Client & Their Goals
•This Dutch company was entering the US market and needed a partner network to promote their data integration platform.​
The Ideal Partner Profile
•We targeted custom software development firms who would leverage their platform to accelerate their projects. We also targeted Systems Integrators and process automation consultants.​
The Results
•Within 6 months they had signed up over 100 partners who were successfully leveraging their platform with multiple projects.
The Client & Their Goals
•A large marketing automation company was struggling to add more Agencies to their long-established partner channel.​
The Ideal Partner Profile
•We tapped into our extensive network of Agencies and targeted mid-sized firms who specialize in email marketing and content marketing.​
The Results
•In the first 3 months we added over 45 new Agencies to their partner program, which drove over 300 additional licenses for the client’s platform.
SaaS Low Cyber Security Start-Up
SaaS Software Development
The Client & Their Goals
•This funded startup cybersecurity company wanted to generate the majority of their growth through referral partners & resellers, rather than direct sales efforts.
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The Ideal Partner Profile
•We reached out to a core group of 3000 different Cybersecurity Consultants and Virtual CIOs. We also found a good fit with smaller MSPs and IT Consultants specializing in cloud migrations.
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The Results
•Within 12 months we made over 120 introductions and the client signed up more than 40 new partners. The client hired a full-time Partner Account Manager to handle new deal registrations.
The Client & Their Goals
•A custom software development firm that focused mainly on IT staff augmentation and recruitment. They found that acquiring customers direct sales efforts was challenging and hoped that Referral Partners would be a better go-to-market strategy.​
The Ideal Partner Profile
•We leveraged our relationships with Virtual CIOs and Management Consultants, and also found several boutique IT Recruiting companies who subcontracted projects to our client and leveraged their bench of talented IT staff.​
The Results
•They onboarded over 25 qualified partners and received an average of 6 new customers from each partner in their first 12 months.